Search Engine Optimization during website migrations
Though he has been working with a new Content Management System for several months, getting it set up and transferring content, a Chattanooga Online customer is concerned about moving from a large, static HTML website to the new CMS.
"My only reservation," he expressed, "would be whether we would still come up high on Google searchers like we do now."
Our answer:
We will set up a "spider friendly" redirect system for the Joomla CMS. URL redirection is the most efficient and spider/visitor friendly strategy for to preserve your search engine rankings for that particular page.
Instead of a "404 File Not Found" error page, which will get your site dropped from the search results immediately, the Googlebots will get a "301 Permanently Moved" code and the location of the new page.
We will do a survey of your current site and set up redirects for all of the current pages, and have their URL appear the same as the current pages, and the system also catches 404 errors on the fly, so you can specify replacement pages.
Search Engine Friendly E-commerce
The system we implement will also create human-readable addresses for the products in your online ordering system, which will further improve search rankings, help users find your products, and get more items in their shopping cart.
Everything about the way we configure and manage Joomla will create a site that is optimized for search engine placement. We also set up automatic, periodic sitemap generation and submission to Google, MSN, Yahoo and Ask.com, as well as adding "urchin" footers to your pages to facilitate search engine spidering.
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